It is their responsibility to conduct themselves in a manner that aligns with the company’s principles. Naik opines that employees act as representatives of the organisation’s culture and values. “Engaging in disrespectful or inappropriate behaviour not only reflects poorly on the individual but also tarnishes the reputation and credibility of the organisation as a whole.” If the video depicts behaviour that runs counter to these values, it is imperative that the organisation respond decisively,” says Naik. “Companies must not waver in upholding their values, particularly when it comes to promoting respect and ensuring that employees treat one another with dignity and professionalism.

It is essential that swift and uncompromising measures be taken to address the situation. The video reveals disrespectful behaviour that contradicts the company’s core values. Talking about the HDFC incident, Bhuvaneswar Naik, CHRO, Lentra, says that regardless of whether the video gains widespread attention or not, it is crucial for companies to take immediate responsibility and thoroughly investigate the incident. Sales-driven organisations, for instance, often emphasise meeting targets and achieving results, which can create an atmosphere that fosters aggressive behaviour as a means of motivating or pushing employees. In certain high-pressure industries or environments where aggressive or competitive behaviour is encouraged, there is a higher likelihood of witnessing such conduct. It is indeed a regrettable reality that some individuals resort to negative and unprofessional actions in professional settings. It raises the question of whether this behaviour has always existed but remained hidden or if it’s only now gaining attention due to viral videos. In the said video, Pushpal Roy, senior vice president, RBB, HDFC Bank, is seen shouting at his team members during a sales meeting call. Yelling, shouting, and verbal abuse are unfortunately prevalent in various workplaces, as highlighted by the recent ‘HDFC video’ incident.

Pushpal singh